The Death of Business Cards
Here’s a typical scenario during a business meeting. You engage in small talk for a few minutes.
You dive into your presentation followed by Q & A. Some more small chat if the presentation went fairly well. Then in traditional fashion, you hand out your business card.
This is how most business transactions occur on a daily basis.
But I got news for you.
It doesn’t Work
Why? Because most people will toss your business card aside. When meeting with a potential customer, your business card offers little to no value for several reasons.
One, because the customer can just find all your information online( granted you have a website). Two, business cards don’t give customers an incentive to buy.
eBooks Are The New Business Cards
Customers are smart. Thanks to the Internet, buyers can learn just about anything about a product or service before they make a decision to buy.
Meaning, they want valuable content that can convince them that your product or service is worth spending their hard earned money on.
That’s where eBooks come in.
An eBook serves several purposes:
- It makes you an expert in your given field.
- You deliver valuable content to your readers.
- It can bring more subscribers to your website.
- It delivers a call to action to learn more and buy.
eBooks Don’t Need To Be Long
What intimidates a lot of people from writing eBooks is they think they need to write a several hundred page beast of a book in order for it to be worthwhile.
You can write a 15-20 eBook that can be just as effective as a three hundred page one. Just check out my eBook Tweak to see what I’m talking about.
Your eBook Can be About Anything.
The beautiful thing about eBooks is that it doesn’t matter what business your in, you can write an eBook on any topic that is relevant to your business.
It doesn’t matter if you own a laundromat, are a doctor or fiction writer, there are any number topics available to you at your disposal to generate more customers and get more sales.
Here’s an example.
In my eBook Tweak, I provide proven strategies that will help you take actions on your ideas. From writing an eBook, starting a business, to coming up with betters ways to accomplish your goals.
That’s how I provide value.
Now, eBooks by themselves are useless unless you know how to use them.
But when you use them correctly, you can take your business to the next level.
If you want to learn how to write your next eBook so you can….grow your customer base and generate more buzz for your business.
First, you need to download my free eBook Tweak by clicking here.
Then, subscribe to my email list so you can get more free content such as my newsletter, reading lists… and more.
Now, if you would like to get more advanced training on writing your eBook, click here to learn how you can use your eBook to transform your business.