There’s something about a great story that livens our spirits. Whether it’s a compelling novel or our favorite Netflix show, stories captivate our imaginations.
But storytelling seems to always be ignored as a necessary skill to succeed in business and life.Storytelling isn’t taught in business schools or even in most creative writing classes.
Yet, being a powerful storyteller is one of the most effective ways to persuade and motivate your audience.
Steve Jobs, Richard Branson, Oprah Winfrey. They all used the power of story to sell their vision.
What is it about a powerful story that seems to captivate us?
For starters, stories serve as a guide to help us overcome problems in our lives. When we see or read, say, a story about an underdog character trying to overcome the odds, we can relate to that story because we can all empathize being an underdog. Thus, we use the story as a template to solve problems and achieve success.
If your story can educate, entertain, and inspire your audience, then you increase the chances of selling your idea. Which leads to my next point.
Storytelling is a great way to get your ideas across.
Every day, an immense amount of content is being produced. The odds are stacked up against you if you’re trying to get your idea out for the world to see.
But, ” according to Princeton neuroscientist Uri Hasson, a person who tells compelling stories can actually plant ideas, thoughts, and emotions into a listener’s brain. The art of storytelling is your most powerful weapon in the war of ideas.”
Our brains are hard-wired for story. CEOs, politicians, writers, even athletes understand how the power of story is intricate to their brand.
The key to success is being able to persuade and motivate people to buy what we’re selling. It can be a product or service. A request for a raise. A political philosophy. We’re always trying to sell something.
Storytelling is the best way to do that. The reason.
Because it’s the most effective way to communicate.
In part 2, I’ll go over what makes a great a story and how to communicate it effectively.